2011 through to 2015 was a busy period working with Lowe Wines in Mudgee. A new website, multiple events to design ‘brands’ around and then work on the wine labels.
The drive behind all was to infuse the brand with the Lowe family history and the personality of the people behind it, along with the appropriate quality cues for an established winery.
At the time there were four tiers in the wine range. The Reserve range (not shown here) but very classic and conservative in style. The Core Range which were organic single vineyard wines.
The Heritage Range added depth and personality to the brand and provided an outlet to tell stories from the brand.
Tinja was the fourth tier which were higher volume wines with classic labelling.