Developed in 2011, with the addition of a tagline in 2014, the brief behind the logo was to reflect the region’s key strength – it’s altitude and cool climate and to tie in to the Taste Orange branding at the time. A number of concepts were developed but this was the strongest. The enclosure was from the Taste Orange logo and the design shows the mountains of the region as wine swirled in a glass, with a snow covered peak.
