Two Heads is an independent craft brewing company based in Orange. Design for their range of beers has been centred around the character behind the name, starting with their first commercial release India Papa Alpha IPA, named after the Hedley brothers’ grandfather who was a pilot and flying instructor.
In creating the initial label designs I was looking for a bold character style that was strong but not too sharp – it had to reinforce the handmade nature of the beers, contrasting with a lot of ‘craft’ beer brands brewed by the big players in the market. The colour palette for each beer is two tone, as it suited the design but also enabled labels to be printed at a lower cost. Colours are also used to help customers easily distinguish the beers.
Design tweaks were made when the beers went from labels to cans and in 2019 the ‘characters’ have been refined by an illustrator as the look has been sharpened somewhat. Design tweaks were also made at this time, particularly moving to Brandon Grotesque as the font across the range.
Current Designs (from 2019)
Redesign for Cans
For the initial can redesign, the key changes were to strengthen the Two Heads branding and product name.