Select Projects //
Strawhouse Wine Labels
Winemakers / Orange
I’ve been working with Strawhouse since 2013. I was engaged to create the brand and wine labels to reflect the personality of this small family-run winery. The design of the label had to stand out on shelves and also deliver the quality cues required for these premium wines. Since the initial development, we have expanded the brand ‘look’ through subsequent character-based releases.
VIEW PROJECT >AN+A Website
Architects / Surry Hills
Developed in 2023. Bespoke design. Built in WordPress with Advanced Custom Fields (ACF). I designed the site to focus on the firm’s stunning architectural imagery and renders. The site is clean and minimal, with generous use of white-space allowing the work imagery to take centre stage.
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Slow Wine Co Labels
Winemakers / Orange
I was engaged to redesign the SWC Core Range labels in 2021 and the Reserve Range labels (pictured) in 2022. Both designs are centred around the brand name and varietal text, balanced with generous white space and the logo silhouette as a visual anchor. The premium nature of the Reserve Range is highlighted with gold foil, premium stock, a winemaker signature and a black and gold colour palette.
VIEW PROJECT >Ride Orange Website
Cycling Tourism
I launched the Ride Orange website in 2022 to provide local and visiting cyclists with comprehensive details on where to ride in the Orange Region. The project has developed into the key cycling tourism site for the region with detailed information for over 30 routes; road, gravel & MTB. I write all copy on the site, take photos, map routes and create the social media content. The site is built in WordPress with ACF and custom PHP functionality.
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Event Posters
Byng Street Local Store
A series of individually branded event posters for this restaurant / café. Jeremy’s brief for each event provided ample design freedom aiming to create something bold, eye-catching and unique whilst avoiding cliché.
VIEW PROJECT >Castle Rock Estate Website
Winemakers / Porongurup WA
2021 e-commerce website for one of WA’s best wine producers. Built in WordPress using WooCommerce. Wine Club and Membership functionality were added in 2024 using Woo plugins. A bespoke design building on the existing brand.
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Two Heads Beer Labels
Craft Brewery / Bathurst
A set of labels for this craft brewer designed in 2016 and refined over the following years. The illustrations are hand drawn in Adobe Illustrator from photographs. These original designs were for bottles with the character taking the front of the bottle and text to the sides. Strong visual appeal and eye-catching, designed to stand out on shelf.
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See more work examples on the previous projects, brand/identity, graphic design, web design and wine labels & packaging pages.
