The first labels developed as part of the Swinging Bridge rebrand. Being the premium wines within the range, the design focus was less is more, with a traditional focus. The buck is taken from the Ward family crest. Premium cues were added through textured stock, high-build varnish and a minimal classic colour palette.
In 2011, Tom & Georgie Ward commissioned Define Wine & 3blindmice to review and redevelop the Swinging Bridge (SB) brand. As part of this process three pricing tiers were developed for the SB wine range: the Estate, Single Vineyard and Reserve ranges. Design-wise, the Reserve Range labels were developed first, followed by the Estate Range … Read more
2011 through to 2015 was a busy period working with Lowe Wines in Mudgee. A new website, multiple events to design ‘brands’ around and then work on the wine labels. The drive behind all was to infuse the brand with the Lowe family history and the personality of the people behind it, along with the … Read more
Strawhouse is a small Orange winery owned and operated by Justin Byrne & Meg Simpson. The initial label concept back in 2013 was one of the fastest I have done thanks to a great brand name, open brief and the piece of luck that was stumbling across the excellent pig and wolf illustrations online. Since … Read more