The first labels developed as part of the Swinging Bridge rebrand. Being the premium wines within the range, the design focus was less is more, with a traditional focus. The buck is taken from the Ward family crest. Premium cues were added through textured stock, high-build varnish and a minimal classic colour palette.
In 2011, Tom & Georgie Ward commissioned Define Wine & 3blindmice to review and redevelop the Swinging Bridge (SB) brand. As part of this process three pricing tiers were developed for the SB wine range: the Estate, Single Vineyard and Reserve ranges. Design-wise, the Reserve Range labels were developed first, followed by the Estate Range … Read more
Designed to support a series of events run by Lowe Wines, the postcards were to work like the Avant Card postcards you would find in cinemas and cafés. Each was to have it’s own style and they needed to be visually different. The design for each event would also run into supporting printed material such … Read more
2011 through to 2015 was a busy period working with Lowe Wines in Mudgee. A new website, multiple events to design ‘brands’ around and then work on the wine labels. The drive behind all was to infuse the brand with the Lowe family history and the personality of the people behind it, along with the … Read more
The Fresh Fodder soup range was designed to sit within the existing FF brand but to also take it in a new direction. The design needed to be bold to stand out on the visually competitive supermarket shelf; but also retain the Fresh Fodder small batch handmade feel. The packaging required a top, front and … Read more